Tag: Medical Marketing

Referrer Marketing – Getting referrers and retaining them

Referrals are the lifeblood of your practice. It is of the utmost importance that you have systems in place to monitor and manage your referrer relationships. Appropriate medical marketing is crucial in the competitive environment of private practice.
We see many doctors who are paying the price for taking their eye off the ball, and not paying attention to their medical marketing. It is devastating to find your numbers dropping because others around you are marketing more efficiently. Don’t let this happen to you.

Strategies for Dealing with Difficult Patients

Most practices would have experienced a “difficult patient”. Unfortunately such patients can rob you of your time, stress your staff and create one big headache at the practice.

This post provides some practical advice and strategies when dealing with difficult patients.

What Does Your Waiting Room Say About You – Perception is Reality (Part 1)

Part One – Improving Your Waiting Room

It is vital for practice success that your waiting room conveys the right message about you.  A well thought out space may contribute to the overall satisfaction of patients and staff. The waiting room patient is a captive audience, often for an extended period of time – believe me, they are taking in everything and forming impressions about you –  favourable or not!