A major contributor to practice prosperity is the first impression patients form. What we know from years in this business is that patients report back to their GPs about you! Ensure the experience is a positive one.
Many specialists do not have processes in place to attain and review their monthly data.
As a starting point you need to regularly monitor categories such as those listed below.
This data will help you:
1. Make informed marketing decisions
2. Select and appoint staff appropriately
Are your rankings poor?
Maybe it’s because your competitors are blogging and you are not!
Writing regular posts is not only a great way to communicate with your patient base and referrers, it’s also an effective tool for Search Engine Optimisation (SEO) and in turn driving traffic to your site. When ranking websites Google favours those which have plenty of well-written relevant content.
Referrals are the lifeblood of your practice. It is of the utmost importance that you have systems in place to monitor and manage your referrer relationships. Appropriate medical marketing is crucial in the competitive environment of private practice.
We see many doctors who are paying the price for taking their eye off the ball, and not paying attention to their medical marketing. It is devastating to find your numbers dropping because others around you are marketing more efficiently. Don’t let this happen to you.
Great referrer relations are crucial to the success of your practice.
The medical industry is more competitive than ever.
Consider using “Email with Video” – it is a professional, tasteful, cost effective way to promote.
Even if you are a technophobe, you can’t have missed the dramatic growth and use of social media to interact with online communities.
Many doctors are taking advantage of the $20,000 write off – getting Rooms with Style to upgrade the interior design of their rooms. The government recently incentivised small business by stating that $20,000 of assets purchased up until 30th June 2017 can be immediately written off.
This provides a great opportunity for you to upgrade the interior design of your rooms.
It is amazing how new furniture, art and accessories can transform your space.
The introduction of IT within the medical industry over the past 15 years has changed the way practices operate.
One of the biggest mistakes many doctors make when designing their website is to focus solely on making it look great. Many website designers do not understand the medical industry and will sacrifice usability in order to make the design look more appealing.
Most practices would have experienced a “difficult patient”. Unfortunately such patients can rob you of your time, stress your staff and create one big headache at the practice.
This post provides some practical advice and strategies when dealing with difficult patients.
RWS are now creating Medical Podcasts, allowing surgeons and specialists to educate doctors on topics of interest to your referrer base.
A Medical Podcast builds your professional profile by showcasing your specialist expertise, improving communication within the medical industry, and further strengthening relationships with your referrer base.
The 1 July changes that will impact your Practice.
On 1 July 2017, the minimum wage in the Health Professionals and Support Services Award 2010 increased by 3.3%.
What does this mean to you?
For any practice that has employees covered by the Health Professionals and Support Services Award 2010, and are paying at or close to the minimum wage under the award, it is important to review and increase the employee’s minimum wages.
It is crucial that practices increase staff pay, if they receive award wages, by the 3.3%, with weekly wages rounded to the nearest 10 cents.