We contact your referrers, set up meetings/lunches, send out literature, build and maintain your referral base.
Your practice branding, brochures, profiles, signage design and stationery.
We build fully responsive websites to suit all budgets. Our service includes Australian based hosting.
We write effective copy for your website, brochures and social media.
Online practice newsletters and social media.
Information nights, launches, festive functions and opening parties.
Professional videos uploaded to your website of your practice and services.
High quality, professional images of your practice and your team.
RWS know how crucial it is for you to develop and maintain a solid referrer base. It takes time and consistency to build great relationships with your referrers. Our experience shows that effective campaigns need to be conducted consistently over a 12-18 month period. The aim being to build referrer trust and confidence and develop a professional image for you and your practice.
RWS create a database for your target locations. Marketing activities include making telephone calls to your referrers, setting up meetings, arranging lunches and sending out customised letters and marketing literature. On a monthly basis we analyse your results and decide actions necessary to remain “top of mind” with referrers.
Don’t leave your referrals to chance – this is the cornerstone of your business.
RWS develops a marketing identity for you. We create a unique brand that reflects you and your practice; enabling patients and referrers to identify you from the crowd. Once your identity is developed, it is consistently repeated across all your practice marketing materials. This consistency fosters a strong link to you and your practice.
We design logos, letterhead, appointment cards, script pads, profiles, moving cards and brochures.
RWS can provide additional marketing materials as requested. Such materials may include:
- online patient registration forms
- medical certificates
- surgical quotation templates.
We also design advertisements, brochures and presentations as required – all dedicated to showcasing your services in a professional and stylish manner.
RWS develops a professional, online presence that complements your practice. An online marketing campaign is devised to ensure your marketing is timely, relevant and consistent.
We provide the following services:
- The monitoring and maintenance of your online business listing(s) – so patients and referrers have the correct information to find you.
- Practice newsletters and posts – our team keeps your website ranking strongly by creating informative, practice newsletters and posts. We will prepare copy and create a contemporary design that will look great and read well.
- Social networking – we help you build and maintain appropriate and professional social networks to connect with your referrers.
Copywriting is an essential but often overlooked part of your overall marketing strategy and clear communications are key to growing your practice.
- We write effective copy for your website, brochures and social media to engage with your patients, referrers and prospects alike.
- We can ensure your website ranks well in search engines and that readers are engaged with relevant content.
- We write, edit and proofread copy to a standard that ensures you are always putting your best forward with your online and offline content.
- We conform to AHPRA (Australian Health Practitioner Regulation Agency) guidelines.
RWS provides event management for our doctors.
We organise for you any or all of the following:
- Information night for referrers or patients
- Launches of new products or services
- Opening parties
- Festive functions
- Referrer workshops
We handle the entire process for you. The service includes:
- Marketing the event
- Designing and sending out invitations
- Managing rsvps
- Attaining CPD points
- Creating professional presentations
- Meeting AV requirements
- Organising catering and beverages
- Designing and preparing show bags for attendees
- Approaching potential sponsors
- Design and printing of marketing materials
Everything is taken care of and is planned to suit your objectives and budget.
Showcase your practice with high-impact marketing photography to promote your services to patients and referrers.Great photos create a great first impression!
Ensure your marketing conveys images of you as capable, skilled, professional and approachable. RWS photographs ensure your practice looks:
Our highly experienced photographic team work with you to plan your shoot – we ensure you get the best shots of your rooms both inside and outside. We take professional images of you and your staff, mock ups shots of patient treatments and even go into surgery as required by you.
We edit the shots to ensure your team look their best and the facility is impressive.Finished photos are sent to you in high and low resolution for you to use in any print or electronic media you choose.
You own the rights to all photos taken. Shoots can take as little as two hours on site – ensuring minimal interruption to your practice. Flexible packages available – to suit the size of your practice and your budget.
Build your online presence and educate referrers and patients, with high quality videos for your website.
Ensure you are showcasing your practice via most current marketing channels. More and more surgeons are utilising this service to:
- Promote their practice and services
- Showcase specialty skills
- Showcase surgeries
- Educate referrers (to help build your referral base)
- Create a competitive edge
- Better rankings
We have a number of packages available to suit your requirements and your budget. Videos are filmed at the convenience of your rooms or in our studio. All footage is professionally edited to showcase you as a skilled, approachable professional.