If you get a chance to see the Winter issue of NAB’s Business View you’ll see Caroline Chaplin smiling at you from page 35.
The article “Why I do what I do” talks to five company heads, including Caroline, about what it is that drives them to do what they do. An interesting read.
Are your rankings poor?
Maybe it’s because your competitors are blogging and you are not!
Writing regular posts is not only a great way to communicate with your patient base and referrers, it’s also an effective tool for Search Engine Optimisation (SEO) and in turn driving traffic to your site. When ranking websites Google favours those which have plenty of well-written relevant content.
Referrals are the lifeblood of your practice. It is of the utmost importance that you have systems in place to monitor and manage your referrer relationships. Appropriate medical marketing is crucial in the competitive environment of private practice.
We see many doctors who are paying the price for taking their eye off the ball, and not paying attention to their medical marketing. It is devastating to find your numbers dropping because others around you are marketing more efficiently. Don’t let this happen to you.
RWS are now creating Medical Podcasts, allowing surgeons and specialists to educate doctors on topics of interest to your referrer base.
A Medical Podcast builds your professional profile by showcasing your specialist expertise, improving communication within the medical industry, and further strengthening relationships with your referrer base.