Category: Communication

This category contains blog articles on Communication in and from specialist Medical Practices.

PodMD is Live!

PodMD creates medical podcasts by doctors for doctors. It is a joint initiative between Dr Sean Mackay, (Melbourne-based upper GI surgeon) and Caroline Chaplin, (Director of RWS).

Practice Health Check

Is it time for a numbers “health check” at your practice?

Many specialists do not have processes in place to attain and review their monthly data.

As a starting point you need to regularly monitor categories such as those listed below.

This data will help you:

1. Make informed marketing decisions
2. Select and appoint staff appropriately

Are you using your Blog?

Are your rankings poor?
Maybe it’s because your competitors are blogging and you are not!

Writing regular posts is not only a great way to communicate with your patient base and referrers, it’s also an effective tool for Search Engine Optimisation (SEO) and in turn driving traffic to your site. When ranking websites Google favours those which have plenty of well-written relevant content.

Referrer Marketing – Getting referrers and retaining them

Referrals are the lifeblood of your practice. It is of the utmost importance that you have systems in place to monitor and manage your referrer relationships. Appropriate medical marketing is crucial in the competitive environment of private practice.
We see many doctors who are paying the price for taking their eye off the ball, and not paying attention to their medical marketing. It is devastating to find your numbers dropping because others around you are marketing more efficiently. Don’t let this happen to you.

Build your specialist profile with PODMD

RWS are now creating Medical Podcasts, allowing surgeons and specialists to educate doctors on topics of interest to your referrer base.

A Medical Podcast builds your professional profile by showcasing your specialist expertise, improving communication within the medical industry, and further strengthening relationships with your referrer base.